![]() Whatever you post should be appropriate for your brand, first and foremost. If you do this, make sure you’re not jumping on the timeliness bandwagon just for timeliness sake. Timeliness is something that ALL social media platforms and audiences want. If you’ve already posted your limit of posts for the day as outlined in your programming strategy but you have something timely come up, post it. A good rule of thumb is if your post is going to give your audience value and it’s timely, don’t hesitate to post it. If you’re running a conference, a special event, or a chat, you may post frequently and exceed general guidelines. Fortunately, you can teach your audience to expect a certain cadence of content from you if you post consistently. Your audience may expect a particular frequency of posting from you if you are media versus if you are an edtech company. Every audience is unique, so what is desired depends on your niche. ![]() ![]() So we’ll update this post quarterly to make sure you’re up-to-date. It Changes When The Algorithms Change and that happens a lot! Each social media channel will drop hints about what it wants to see and how often they want to see it. Your reach depends on how much of a presence you’ve built on each social channel, and the more you’ve grown your audience and taught them to engage with your content, the more your content will be seen. Evenso, just because you create great content, it doesn’t mean that it’ll automatically get seen. Never sacrifice the quality of your content to increase your quantity of content. It is better to post fewer high-quality posts than post many low-quality posts. The answer is “it depends” because:Ĭontent is Queen (Yes, I replaced king with queen). I’ve been avoiding it because as with everything related to social media, there really isn’t one definitive answer to this question. I often get asked how often to post on each social media channel, so I finally decided to write about it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |